connectED 2025 Fundraiser

connectED is Houston’s premier public education summit – where bold ideas and big voices come together to shape the future of our schools and our city. For 2025’s fundraiser, attendees were among the first to see Good Reason Houston’s new economic mobility progress indicators as part of our annual Snapshot on how the system is serving students. We explored what the data reveals, what’s working, and what still needs to change to ensure every child in Houston can climb the ladder of opportunity.

Fast Facts:

1,200 attendees
$447,500 raised
Post event email: 55.7% open rate to over 8,000 recipients
Post event social media: 5% engagement rate to over 21,000 audience across Good Reason Houston channels

As the Visual Content Manager at Good Reason Houston, I ensured all visual and media output consistently supported the high-level mission of the summit and its impact on Houston's educational future. Directed the end-to-end media and design production for connectED, Houston's premier public education summit. I led and managed a collaborative team of designers, photographers, and videographers, ensuring a cohesive visual identity across all platforms for the launch of Good Reason Houston’s 2025 Public Education Snapshot and its economic mobility indicators.

Core Leadership Focus Across the Event Lifecycle:

Promotional Materials (Pre-Event): Directed the design and production of all pre-event assets, including investor-grade sponsorship packets, strategic email campaigns, and web graphics, which were critical for driving registration and securing event partnerships.
On-Site Execution (Day-of Event): Managed the detailed production of all physical and digital event materials, notably the Snapshot Public Education brochure, large-format banners, presentations, and all branded signage, ensuring professional execution during the summit.
Engagement Media (Post-Event): Coordinated the rapid development of post-event outreach, including highlight reels, shareable social media graphics, and visual support for email recaps, effectively extending the summit's message and sustaining momentum.